Marketing Automation
Since the goal of TOFU is to build awareness and educate the audience, we can already see a potential to automate and personalise some communication channels. Such actions could aim to keep users engaged with out content online. The main problem on this level of content funnel is the lack of data about the user. But that is not entirely true. By coming to out website users bring with them third-party cookies which can serve as a source of information about them. Furthermore we can track the source of user, and where they come from, and which content or ad made them click through. Based on this data we can already automate displayed content, such as graphics, copy or the chatbot window.
Since the goal of TOFU is to build awareness and educate the audience, we can already see a potential to automate and personalise some communication channels. Such actions could aim to keep users engaged with out content online. The main problem on this level of content funnel is the lack of data about the user. But that is not entirely true. By coming to out website users bring with them third-party cookies which can serve as a source of information about them. Furthermore we can track the source of user, and where they come from, and which content or ad made them click through. Based on this data we can already automate displayed content, such as graphics, copy or the chatbot window.